Do you have a system to track your Digital Marketing ROI? Do you have a way to quantify how your digital marketing efforts contribute to the bottom line? MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI. 49% say that aligning KPIs with overall business goals ranks as the next biggest hurdle, followed by 47% fail…
Are your competitors way ahead of you when it comes to getting leads? Ever wondered how they do that? How come their website ranks so high? Why do you keep seeing their ads at the top of the page? It’s frustrating, isn’t it? There is something that you can do about it. Interested? What if I told you that you can find out what their keyword strategy is and simply…
Customer behavior has changed. Now they go online to research and evaluate brands, products, and services. Your potential customers have gone digital, and so you need to. 1. Your prospective customers look online before buying! Did you know that 81% conduct online research before buying? If your products and services cannot be found online, then you are missing out! 2. It works! Thirty-three percent of mobile users have purchased from…
If you are a small business owners, you’ll want to focus your marketing efforts in the middle and bottom funnel. Strategies in these two areas will give you the best bang for your money. Small businesses with small budgets, this approach will get you and keep you ahead of the curve. And blowing your whole budget with a mass media approach is the quickest way to bankrupt your business. It…
What is Social Selling? art of using social networks to find, connect with, understand and nurture sales PROSPECTS. develop meaningful relationships with potential customers keep you and your brand front of mind The GOAL Social selling aims to cultivate one on one relationships, rather than broadcast one to many messages so you become the natural first point of contact when a prospect is ready to buy. The SECRET – Pay…
Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of the report’s key findings: 1) 7 out of 10 consumers will leave an online review if they’re asked to. 2) 50% of consumers have been asked to leave a review about a business and actually did leave a review. 3)…
This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together. Are you looking for short-term results or are you planning for next year? If immediate short-term results are your aim, then you should choose pay-per-click advertising (PPC). The results can be seen in 2 days or in a week. Comprehensive keyword research and continuous monitoring and optimization…
Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a recent study that show just that: – 28% are on 1 site – 24% are on 2 sites – 16% are on 3 sites – 8% are on 4 sites – 4% are on 5 sites Now that you know…