Rise to the Occasion with a Clear Digital Marketing Plan

How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer. What does that mean for your customers? The best way to reach them is by…

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2 Simple Digital Marketing Success Stories You Can Copy

Dacia and Facebook Dacia is one of Europe’s fastest growing car brands. The Goal: Their aim was to grow their brand and to generate more leads. The Result: 60,000 extra cars sold in the last three years. That’s a huge success! How did they do it? 1. They decided to use social media. 2. They chose Facebook to get their message across. 3. They targeted desktop-using customers and customers who…

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5 Ways To Use Reviews as Marketing Content!

If you are struggling with coming up with content for your marketing, then look no further! Your reviews can be a source of inspiration. Using your reviews as marketing content can help promote your reputation, which in turn helps you to gain the trust and loyalty of your customers. We know you are busy so we compiled a list of tips you can begin using: Write a backstory of a…

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BrightLocal Report: Ask, and You Shall Receive Reviews

Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of the report’s key findings: 1) 7 out of 10 consumers will leave an online review if they’re asked to. 2) 50% of consumers have been asked to leave a review about a business and actually did leave a review. 3)…

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How Long It Does Take to See the Results of Digital Marketing

This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together. Are you looking for short-term results or are you planning for next year? If immediate short-term results are your aim, then you should choose pay-per-click advertising (PPC). The results can be seen in 2 days or in a week. Comprehensive keyword research and continuous monitoring and optimization…

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How Optimizing Your Websites and Landing Pages Will Increase Conversions

It might surprise you to know that a lot of business owners don’t optimize their websites. And when we talk about optimization, we are not just talking about the speed of your website, although that is a big factor when it comes to the impatience of today’s web surfer. In fact, everything on websites and landing pages can be optimized and refined so that they will increase conversions. Speed should…

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How Using Multiple Social Media Sites Can Grow Your Business

Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a recent study that show just that: – 28% are on 1 site – 24% are on 2 sites – 16% are on 3 sites – 8% are on 4 sites – 4% are on 5 sites Now that you know…

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Follow-up with your Potential Customers through Ad Retargeting

When it comes to remarketing, some businesses have no idea what it means, or the benefits that it can bring by getting visitors (who left your website empty-handed) back to your website and purchasing what they were looking for. It is important for a business to take every advantage that there is to convert a potential customer or client into a happy and satisfied customer. But this isn’t the only…

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How Optimizing Your Websites and Landing Pages Will Increase Conversions

It might surprise you to know that a lot of business owners don’t optimize their websites. And when we talk about optimization, we are not just talking about the speed of your website, although that is a big factor when it comes to the impatience of today’s web surfer. In fact, everything on websites and landing pages can be optimized and refined so that they will increase conversions. Speed should…

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3 Ways to Get More 5-star Reviews!

Anyone in business knows that positive reviews, whether by word-of-mouth or in the online world can be just as good if not at times a better way to get customers in the door than any marketing campaign. Sometimes it may seem impossible to get the elusive 5-star review, but it doesn’t have to be as hard as it may seem. Here are 5 things you can do to make sure…

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