If you are a small business owners, you’ll want to focus your marketing efforts in the middle and bottom funnel. Strategies in these two areas will give you the best bang for your money. Small businesses with small budgets, this approach will get you and keep you ahead of the curve. And blowing your whole budget with a mass media approach is the quickest way to bankrupt your business. It…
Is Your Business Anti-Social? Putting the ‘Social’ Back into Social Media Marketing
If you’re among the business owners who are posting and sharing content through Facebook, Twitter, and other social media platforms, then you’re off to a good start. But if you’re not getting the results you’re looking for, chances are that’s because your social media isn’t actually very social. Posting and sharing content just isn’t enough! However, how do you put the ‘social’ back in social media and take your social…
Doing Business During the Coronavirus Crisis – Your Opportunity to Grow
According to Simon Sinek, leaders lead, inspire, and eat last. Are you prepared to lead? Here are a few things you can do in the midst of this coronavirus crisis that can get you into the leadership position. One of my coach reminded me that this is an all around problem, therefore, everyone is in the same boat. The question remains, what will you do about it to survive and…
9 Ways to Improve Your Web Design
What makes an effective web design? Is it the visual elements, or is it the functionality? Truth be told it is a combination of both. As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” Websites with great usability and function tend to perform better on Google than those just with beautiful design. We want to show you 10…
8 Questions You Need to Be Asking to Win More Customers
Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are interacting with your business. You or someone on your team needs to be continually answering the following questions in order to get to know your potential customers. How many customers are you getting every month? Even in the craziness of…
Generate Leads for your Small Local Business Today!
Make your business visible online, and you will get a larger share of customers. Operating a small and local business doesn’t mean you cannot increase your customers and scale. Get a Website. Don’t you have a website yet? Where have you been all this time? From plumbers to dentists, the local handyman to big engineering firms – they have websites. Your website will be your 24/7 storefront. Make sure that…
Local Business Alert! The Local Search Results will Give You More Business Results
On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they? Are you visible in Google’s ‘Local Pack’ and expanded results? Increased foot traffic, phone calls, or visits to your website should mean more customers for local business owners like you. That is why optimizing for local search results should be important….
Two Ways to Make Your Business More Visible Today!
You have created the perfect search engine optimization for your website. You have done everything right, everything you were supposed to do. But why are you not seeing any new traffic? On average it takes between 6-9 months for SEO to begin to become effective. But you don’t have to just sit around and wait during that time, you can use Google Adwords! 1.Google Adwords Skip the wait, Google Adwords…
Your Business Website is Your Foundation for All of Your Digital Marketing
Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it comes to the customer’s journey on finding exactly what they need, whether that be a product or service that the business is offering. Do it wrong, and that customer will go to another website where that business is doing it…
Keep Your Business’ Remarkable Reputation Online and Get More Customers
You do your best to give your customers great service, but does everyone else know that? Keeping up your business’ good reputation online is just as important as its credibility offline. Here’s some things you can do to make sure the first thing customers see when they look up your business is a business worth visiting: Make sure your business is listed – Whether it be on niche review sites…